06 Jul


The eCommerce market in North America is experiencing rapid growth, with projections indicating continued development in the coming years. With an average yearly revenue growth of 14% anticipated between 2022 and 2026, North America's eCommerce market is poised to surpass the significant milestone of US$1 trillion in revenues in 2023. This blog post explores the individual countries, top categories, and dominant brands within North America's flourishing eCommerce landscape, shedding light on market trends and highlighting the dominance of Amazon.

Overview of North America's eCommerce Market:

The eCommerce market in North America encompasses a vast region that includes the United States, Canada, and Mexico. These countries have witnessed significant growth in online shopping, driven by technological advancements, changing consumer preferences, and the convenience offered by eCommerce platforms. This region's eCommerce market will continue upward, presenting immense opportunities for businesses and consumers. Top Categories in North America's eCommerce Market: Several key categories dominate North America's eCommerce landscape:

  1. Electronics and Technology: The electronics and technology category hold substantial importance in North America's eCommerce market. Consumers rely on online platforms to purchase smartphones, laptops, gaming consoles, and other electronic devices. Online shopping has grown due to home delivery's variety, pricing, and convenience.
  2. Fashion and Apparel: The fashion and apparel sector continues to be a significant driver of eCommerce in North America. Consumers appreciate the convenience of browsing and purchasing clothing, footwear, and accessories online. eCommerce platforms offer various styles, sizes, and brands, allowing shoppers to explore trends and purchase from the comfort of their homes.
  3. Home and Living: The home and living category encompasses online furniture sales, home decor, kitchen appliances, and other household goods. The convenience of browsing and comparing products, reading customer reviews, and having items delivered directly to one's doorstep has attracted consumers to embrace online shopping in this category.
  4. Health and Beauty: The eCommerce market for health and beauty products has grown remarkably. Consumers can access various skincare, cosmetics, personal care items, and wellness products online. The ability to read product descriptions, reviews, and recommendations, coupled with the convenience of doorstep delivery, has contributed to the success of this category.

Dominant Brands in North America's eCommerce Market

 One brand stands out as the dominant force in eCommerce: Amazon. With a staggering US$139.4 billion in eCommerce net sales in 2021, Amazon surpassed the combined net sales of five other top companies, including Walmart, Apple, and Home Depot. Amazon's expansive product selection, competitive pricing, fast shipping, and reliable customer service have solidified its position as the market leader in North America.

Country-Specific eCommerce Markets in North America

 While North America comprises multiple countries, the United States holds significant prominence in the region's eCommerce market. The US market is highly developed and represents a substantial player in the global eCommerce landscape. Leading American retailers such as Walmart, Best Buy, and Target have established online solid presences, catering to diverse consumer needs. Canada also boasts a thriving eCommerce market, with major retailers like Canadian Tire, Hudson's Bay, and Indigo experiencing substantial online growth. Mercado Libre and Amazon Mexico are popular eCommerce platforms in Mexico with a wide range of products and convenient online shopping.


The eCommerce market in North America is experiencing remarkable growth, with projections indicating that it will surpass the US$1 trillion mark in 2023. The dominance of Amazon underscores the company's success and ability to meet the evolving demands of consumers in the region. As individual countries within North America continue developing their eCommerce markets, homegrown brands and global players will shape the landscape, offering diverse product categories and enhancing the online shopping experience. Businesses and consumers in North America stand to benefit from the continued expansion and innovation in the vibrant eCommerce market.


A. What is the projected revenue growth for North America's eCommerce market between 2022 and 2026?

Answer: 14% yearly revenue growth is anticipated between 2022 and 2026.

B. Which categories dominate North America's eCommerce market?

Answer: The dominant categories are electronics and technology, fashion and apparel, home and living, and health and beauty.

C. Which brand is the dominant force in North America's eCommerce market? 

Answer: Amazon is the dominant brand in North America's eCommerce market.

D. Which country holds significant prominence in North America's eCommerce market? 

Answer: The United States is prominent in North America's eCommerce market.

E. Name some significant eCommerce retailers in Canada and Mexico.

 Answer: Major eCommerce retailers in Canada include Canadian Tire, Hudson's Bay, and Indigo. In Mexico, popular platforms are Mercado Libre and Amazon Mexico.

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